Michaelis, Small, and Marvin created the first public relations agency – the Publicity Bureau in Boston in the early years of the 20th century. Ivy Ledbetter Lee was the father of public relations and formed the nation’s third public relations firm in 1904. The rest is history.

Publicity for today’s creative artist comes in all forms and is found wherever it can be seen and/or heard. Of course, you have to have the solid knowledge of your area of expertise and be able to offer a desired service. If you are serious about your art form, let the public gain insight into who you are and what your work is about whether it is through television news, commercials, online and/or hard copy magazines, social and business Websites, blogs, and the like. I’ve done TV interviews, been a talk show guest, newspaper interviews, magazine interviews, and conducted on televised concerts in the US, Canada, and Europe.

My journey started late in terms of media composer, but it has not hindered me in the least bit. It has been a challenge at times, however, that was due in part to my speed at learning my way around and thinking more as an agent would think; in other words, putting on a different “hat” other than the “hat” of a composer. Everyone’s efforts, everyone’s journey should always be ongoing.

For those that would like to see more of my methods of gaining publicity, I’ve attached a few links. I hope that you will follow each of those links, and let me know what you think. There are many different ways to gain publicity in a positive way. Maybe you have better ideas that you would like to share. The learning should never stop. Thanks for visiting and let me know what you think are the best ways to gain increased public exposure. Get going and enjoy the journey!

My business Website

My IMDb Website

My Twitter

My Facebook business page

My LinkedIn page

The following article covering one of my former music students, Deric Dickens, that was kind enough to mention me and I was happy to do an interview. You can also visit the Website.

Happy first day of Summer! I have now entered the realm of producing my own business commercials in an effort to gain additional exposure with advertising on the Web. For me, it was only as frustrating as taking my photos and my original music and getting it to say what I wanted in two minutes. It now reside front and center on my business home page (https://rcmclendoncomposer.com/).

Using iMovie (Version 10.1.6) as the software to pull it all together, I finally got the look that I wanted. For my first effort, I thought that it went fairly well. I will say that the sound on my Website and on YouTube has a much better sound quality than on my Facebook business page.

The decision to use this form of advertising is only one way to get the word out about my composing and my availability. The best way is face-to-face meetings and word-of-mouth referrals. Take a couple of minutes and watch and I hope you enjoy!

Most friends and people in general have NO idea about what it truly takes to break into the film/TV industry as a music composer or any music-related support capacity. It is not easy. It is not a job you apply for and work 9 to 5 five days a week. This is not something you do because you are egocentric. After investing in knowledge (which never stops), equipment and software (which seems to never stop), and time, (which never seems to be enough), there are other factors that come in to play.

  • Talent.
  • Knowledge.
  • Patience.
  • Networking.
  • Luck.
  • Persistence.
  • Personality.
  • Salesmanship.
  • Civility.
  • Compromise.
  • Selflessness.

Not in any order of importance, they all come into play, but some will carry more importance depending on the circumstances and the personalities that you may work for.  Idea-oriented and ease of working for the director/producer are a must – NO exception.  I’ve written this for myself as a reminder, but I share my thoughts with anyone that may be considering this as a work option.

Let me know what you think.

I remain,

Willing & Able
At Your Service

 RM Music Logo #5 (larger)