Michaelis, Small, and Marvin created the first public relations agency – the Publicity Bureau in Boston in the early years of the 20th century. Ivy Ledbetter Lee was the father of public relations and formed the nation’s third public relations firm in 1904. The rest is history.

Publicity for today’s creative artist comes in all forms and is found wherever it can be seen and/or heard. Of course, you have to have the solid knowledge of your area of expertise and be able to offer a desired service. If you are serious about your art form, let the public gain insight into who you are and what your work is about whether it is through television news, commercials, online and/or hard copy magazines, social and business Websites, blogs, and the like. I’ve done TV interviews, been a talk show guest, newspaper interviews, magazine interviews, and conducted on televised concerts in the US, Canada, and Europe.

My journey started late in terms of media composer, but it has not hindered me in the least bit. It has been a challenge at times, however, that was due in part to my speed at learning my way around and thinking more as an agent would think; in other words, putting on a different “hat” other than the “hat” of a composer. Everyone’s efforts, everyone’s journey should always be ongoing.

For those that would like to see more of my methods of gaining publicity, I’ve attached a few links. I hope that you will follow each of those links, and let me know what you think. There are many different ways to gain publicity in a positive way. Maybe you have better ideas that you would like to share. The learning should never stop. Thanks for visiting and let me know what you think are the best ways to gain increased public exposure. Get going and enjoy the journey!

My business Website

My IMDb Website

My Twitter

My Facebook business page

My LinkedIn page

The following article covering one of my former music students, Deric Dickens, that was kind enough to mention me and I was happy to do an interview. You can also visit the Website.

As a composer (including my 34 years as a band director), I know what it is like to juggle schedules, teach music, music theory, critical listening, plan yearly budgets, adjust the spending, plan various types of trips, attend regional and national conventions, plan recording sessions, plan programs for concerts, and the list goes on and on and on. Frustration and sometimes the necessary 180 degree change of plans or change in the music composition/arrangement in order to deal with the unexpected can make life seem like its overwhelming.

All this also requires juggling with personal and social commitments, as well as family commitments and priorities. As my dad would remind me from time-to-time, it’s all about doing your best. He would say, “Have you done your best? Did you make your best effort? If the answer is yes, then no one can fault you. If you didn’t do your best, figure out what you need to do to get better and do it.”

One of my college band directors taught all of his students by his words and deeds using the most calm mannerisms I’ve ever been around. His mantra was, “Be kind to each other. It’s important.” Sometimes that may be difficult for you, but try to avoid negative reactions that can wreak havoc on your health and your personal and professional relationships. You may be surprised by the unexpected results that give you more positive feelings than you could ever realize.

Music people live in a world of continual learning, risk-taking, and riding on a roller coaster of highs and lows that are amplified by their self-expectation of perfection or attainment. Always do your best and try to enjoy the smiles from friends, colleagues, and associates when the effort or a plan produces positive results. Balance that with family as a priority and you will be a success. If you did your best, no one can fault you for any outcome. Ever.

Most friends and people in general have NO idea about what it truly takes to break into the film/TV industry as a music composer or any music-related support capacity. It is not easy. It is not a job you apply for and work 9 to 5 five days a week. This is not something you do because you are egocentric. After investing in knowledge (which never stops), equipment and software (which seems to never stop), and time, (which never seems to be enough), there are other factors that come in to play.

  • Talent.
  • Knowledge.
  • Patience.
  • Networking.
  • Luck.
  • Persistence.
  • Personality.
  • Salesmanship.
  • Civility.
  • Compromise.
  • Selflessness.

Not in any order of importance, they all come into play, but some will carry more importance depending on the circumstances and the personalities that you may work for.  Idea-oriented and ease of working for the director/producer are a must – NO exception.  I’ve written this for myself as a reminder, but I share my thoughts with anyone that may be considering this as a work option.

Let me know what you think.

I remain,

Willing & Able
At Your Service

 RM Music Logo #5 (larger)