Michaelis, Small, and Marvin created the first public relations agency – the Publicity Bureau in Boston in the early years of the 20th century. Ivy Ledbetter Lee was the father of public relations and formed the nation’s third public relations firm in 1904. The rest is history.

Publicity for today’s creative artist comes in all forms and is found wherever it can be seen and/or heard. Of course, you have to have the solid knowledge of your area of expertise and be able to offer a desired service. If you are serious about your art form, let the public gain insight into who you are and what your work is about whether it is through television news, commercials, online and/or hard copy magazines, social and business Websites, blogs, and the like. I’ve done TV interviews, been a talk show guest, newspaper interviews, magazine interviews, and conducted on televised concerts in the US, Canada, and Europe.

My journey started late in terms of media composer, but it has not hindered me in the least bit. It has been a challenge at times, however, that was due in part to my speed at learning my way around and thinking more as an agent would think; in other words, putting on a different “hat” other than the “hat” of a composer. Everyone’s efforts, everyone’s journey should always be ongoing.

For those that would like to see more of my methods of gaining publicity, I’ve attached a few links. I hope that you will follow each of those links, and let me know what you think. There are many different ways to gain publicity in a positive way. Maybe you have better ideas that you would like to share. The learning should never stop. Thanks for visiting and let me know what you think are the best ways to gain increased public exposure. Get going and enjoy the journey!

My business Website

My IMDb Website

My Twitter

My Facebook business page

My LinkedIn page

The following article covering one of my former music students, Deric Dickens, that was kind enough to mention me and I was happy to do an interview. You can also visit the Website.

What does an aspiring film composer do? He composes film music!

I’m thrilled to finally be able to announce that I will be scoring music for a film focusing on the various band-related projects (see the information box below) of The John Philip Sousa Foundation. A great opportunity developed with the help a good friend, Deborah Bradley, who happens to be the film’s Producer/Director. This has been on my mind since I was first contacted in late June.

Since I already spend untold hours developing and composing music ideas, experimentation through trial and error, continuous learning by reading, networking, corresponding with colleagues, critical listening, and score study in order to develop my knowledge, I’m not sure that Violet Fane’s 1892 phrase stating that “all things come to those who wait” is applicable here; however, I’ll use it because patience can be a virtue… and all that jazz.

John Philip Sousa in 1900

Of course, the film will feature some of Sousa’s music, but it is a wonderful chance for me to compose needed music for a film that will focus on the non-profit foundation that is dedicated to the promotion of international understanding through the medium of band music. The film will be used at events around the country by the Sousa Foundation.

To say that I’m excited for the opportunity to be a part of this assist this film’s realization would be a severe understatement. I am excited, humbled, and very grateful for the chance to contribute towards the success of this worthwhile project. I certainly look forward to viewing the film’s final version. And now, the work continues!

By the way, here’s some information about The John Philip Sousa Foundation from their Website:

The John Philip Sousa Foundation is a non-profit foundation dedicated to the promotion of international understanding through the medium of band music. Through the administration of band-related projects, the foundation seeks to uphold the standards and ideals of that icon of the American spirit, John Philip Sousa.

The foundation administrates band-related projects such as:

 The Sousa National High School Honors Band
 The Sousa National Community Band
 The Sudler Trophy
 The Sudler Flag
 The Sudler Cup, Shield and Scroll
 The Legion of Honor
 The Historic Roll of Honor
 The Historical Marker project
 National Young Artist Solo Competition

The Sousa Foundation seeks to uphold both the standards and the ideals of that icon of the American spirit, John Philip Sousa.

I retired from instrumental music education in 2013. By the definition of retired, most people see that as a time of not having to be on the clock at a job. I did that for 34 years in public education and several years working for private organizations. I still do some occasional teaching. I usually go against the grain so why should my retirement be any different? I’m sure at some point I will “slow down” the pace and fully retire, but for now I’m having fun.

I was born before much technology permeated our world. Analog technology was becoming more the norm with whispers of something called digital. My dad bought our first color TV back in the late 60s. Our 2nd TV in the house, a Christmas gift from my parents, was also bought in the late 60s, was black & white because it was cheaper, but it made us a two-TV household.

I bought my first computer because teachers got a group discount by buying it through the local office supply in the community where I was teaching. The first 50,000 Apple IIgs computers that were manufactured had a reproduced copy of Steve Wozniak’s signature (“Woz”) at the front right corner of the case, with a dotted line and the phrase “Limited Edition” printed just below it. I bought one. “Whoopty-doo!” (My sarcastic voice used since there is no real value in that.)

There wasn’t much I could do with it other than create documents used in my teaching and my personal life – worksheets, course syllabus, letters, print out bank checks, household inventory, etc. I did an upgrade on it and my wife at the time got really upset because I spent $1,000 for additional drives and a memory upgrade. (I was still thinking like a bachelor. Huge mistake!)

My first PC was bought in the mid-90s. I was amazed at how much faster it worked. I could even surf the Web! Wow! (Sarcastic only because it would now be a slow dinosaur.)

So each time I gain on Technology, it quickly leaves me behind. Technology frustrates me at times and it is expensive.

Just as I gain a better standing and understanding in my studio, a piece of equipment wears out, it is no longer updated (for various reasons), or I need to add it to my system’s setup. That’s why many times during the year I feel as though I’m climbing a tree upside down (see picture). That guy and others exist. His name is Mukesh Kumar. He can go up 50 to 70 foot trees like that in less than 5 minutes. He started slow, short distances and increased over time. Here’s his short video: https://youtu.be/c1r9CeBpkNc). Besides the obvious, the difference between his work and mine is that the tree stays the same. Technology changes and marches onward.

Some days I feel like the next person in the next picture. That’s 24-year old Sasha DiGiulian from South Africa. She’s 5’2″ and all of 97 lbs. She has set several records as the first woman to make very difficult free climbs starting at age 11.

Composing and creating while I try to climb great heights in a musical sense, I sometimes find myself stuck because I need some type of additional equipment or additional software or an update of some kind to complete the task. Technology has captivated our world. It consumes us and swallows our time and money like a stellar black hole.

Like most people that have been trained to compose music, I find it is much simpler to use my No. 27: Carta Manuscript Paper, my Pentel Graph Gear 1000 Automatic Drafting Pencil, my Ticonderoga Yellow Pencil, No.1 Extra Soft Lead, and my Staedtler Mars Plastic Erasers (latex free with minimal crumbling), or I just grab a blank sheet of paper and sketch out my initial ideas very quickly. Yes, easier and less expensive, but not accepted in today’s film/TV industry or anywhere that there is a need for music in a media project or an ensemble. Such is the price and headache of the “modern” world.

Could I have chosen an easier path in retirement? Of course! But where is the challenge in that path? At least I am doing what I love to do. I’ve composed music in some form or fashion for 46 years and still counting!

Take a moment and ask yourself a question: If I had all the money I could spend, would I not still do what I love to do? My answer is that the money would make some things easier, but then you have to spend some portion of time with your accountant, your investment manager, and your lawyer to keep from being robbed blind. I believe a person should do what they love. I say, “Do whatever gives you the most enjoyment.” I just happen to have strong creative urges. Being a composer is a solitary endeavor that requires peace and quiet without distraction. Some people like to write, I prefer to compose in the language of music. When I grow up, maybe I’ll be as good as this guy! This is Jyoti Raju a.k.a. Monkey King.

I’m glad my mentors taught me music history, music theory, and music composition techniques that allowed me to arrange and compose for them and others.

Knowledge + Practical Application = Growth

Repeat ad infinitum. Repetitio est mater studiorum.

Since the age of 4, I have loved music. I’ve always loved learning. Thanks to my mom and starting me at a young age, I love film and media of many kinds. To me, music, film, and learning go hand-in-hand forevermore. Retirement is what you decide works best for you. I know what I love doing.

Let me know what you think about technology and/or the creative process.

Happy first day of Summer! I have now entered the realm of producing my own business commercials in an effort to gain additional exposure with advertising on the Web. For me, it was only as frustrating as taking my photos and my original music and getting it to say what I wanted in two minutes. It now reside front and center on my business home page (https://rcmclendoncomposer.com/).

Using iMovie (Version 10.1.6) as the software to pull it all together, I finally got the look that I wanted. For my first effort, I thought that it went fairly well. I will say that the sound on my Website and on YouTube has a much better sound quality than on my Facebook business page.

The decision to use this form of advertising is only one way to get the word out about my composing and my availability. The best way is face-to-face meetings and word-of-mouth referrals. Take a couple of minutes and watch and I hope you enjoy!

Most friends and people in general have NO idea about what it truly takes to break into the film/TV industry as a music composer or any music-related support capacity. It is not easy. It is not a job you apply for and work 9 to 5 five days a week. This is not something you do because you are egocentric. After investing in knowledge (which never stops), equipment and software (which seems to never stop), and time, (which never seems to be enough), there are other factors that come in to play.

  • Talent.
  • Knowledge.
  • Patience.
  • Networking.
  • Luck.
  • Persistence.
  • Personality.
  • Salesmanship.
  • Civility.
  • Compromise.
  • Selflessness.

Not in any order of importance, they all come into play, but some will carry more importance depending on the circumstances and the personalities that you may work for.  Idea-oriented and ease of working for the director/producer are a must – NO exception.  I’ve written this for myself as a reminder, but I share my thoughts with anyone that may be considering this as a work option.

Let me know what you think.

I remain,

Willing & Able
At Your Service

 RM Music Logo #5 (larger)