Michaelis, Small, and Marvin created the first public relations agency – the Publicity Bureau in Boston in the early years of the 20th century. Ivy Ledbetter Lee was the father of public relations and formed the nation’s third public relations firm in 1904. The rest is history.

Publicity for today’s creative artist comes in all forms and is found wherever it can be seen and/or heard. Of course, you have to have the solid knowledge of your area of expertise and be able to offer a desired service. If you are serious about your art form, let the public gain insight into who you are and what your work is about whether it is through television news, commercials, online and/or hard copy magazines, social and business Websites, blogs, and the like. I’ve done TV interviews, been a talk show guest, newspaper interviews, magazine interviews, and conducted on televised concerts in the US, Canada, and Europe.

My journey started late in terms of media composer, but it has not hindered me in the least bit. It has been a challenge at times, however, that was due in part to my speed at learning my way around and thinking more as an agent would think; in other words, putting on a different “hat” other than the “hat” of a composer. Everyone’s efforts, everyone’s journey should always be ongoing.

For those that would like to see more of my methods of gaining publicity, I’ve attached a few links. I hope that you will follow each of those links, and let me know what you think. There are many different ways to gain publicity in a positive way. Maybe you have better ideas that you would like to share. The learning should never stop. Thanks for visiting and let me know what you think are the best ways to gain increased public exposure. Get going and enjoy the journey!

My business Website

My IMDb Website

My Twitter

My Facebook business page

My LinkedIn page

The following article covering one of my former music students, Deric Dickens, that was kind enough to mention me and I was happy to do an interview. You can also visit the Website.

As a composer (including my 34 years as a band director), I know what it is like to juggle schedules, teach music, music theory, critical listening, plan yearly budgets, adjust the spending, plan various types of trips, attend regional and national conventions, plan recording sessions, plan programs for concerts, and the list goes on and on and on. Frustration and sometimes the necessary 180 degree change of plans or change in the music composition/arrangement in order to deal with the unexpected can make life seem like its overwhelming.

All this also requires juggling with personal and social commitments, as well as family commitments and priorities. As my dad would remind me from time-to-time, it’s all about doing your best. He would say, “Have you done your best? Did you make your best effort? If the answer is yes, then no one can fault you. If you didn’t do your best, figure out what you need to do to get better and do it.”

One of my college band directors taught all of his students by his words and deeds using the most calm mannerisms I’ve ever been around. His mantra was, “Be kind to each other. It’s important.” Sometimes that may be difficult for you, but try to avoid negative reactions that can wreak havoc on your health and your personal and professional relationships. You may be surprised by the unexpected results that give you more positive feelings than you could ever realize.

Music people live in a world of continual learning, risk-taking, and riding on a roller coaster of highs and lows that are amplified by their self-expectation of perfection or attainment. Always do your best and try to enjoy the smiles from friends, colleagues, and associates when the effort or a plan produces positive results. Balance that with family as a priority and you will be a success. If you did your best, no one can fault you for any outcome. Ever.

The trailer for the 20-minute documentary of the history and programs of The John Philip Sousa Foundation is finished. This trailer gives a brief look at the “National Programs & Projects of The John Philip Sousa Foundation” (2017) by looking at some of their history and programs. Premiering December 20, 2017 in Chicago, this film is not for theatrical release. The availability of viewing this film is at the discretion of The John Philip Sousa Foundation, and it will be primarily limited to state, regional, and national music education conventions.

Please visit the movie’s IMDb page. Though you may not have seen the film, please consider giving the page a “LIKE!” The button is usually located almost halfway down the right hand side of the page. Thank you!

Also, please visit my personal IMDb page and give it a “LIKE!” Thank you for your continued support and encouragement!

What does an aspiring film composer do? He composes film music!

I’m thrilled to finally be able to announce that I will be scoring music for a film focusing on the various band-related projects (see the information box below) of The John Philip Sousa Foundation. A great opportunity developed with the help a good friend, Deborah Bradley, who happens to be the film’s Producer/Director. This has been on my mind since I was first contacted in late June.

Since I already spend untold hours developing and composing music ideas, experimentation through trial and error, continuous learning by reading, networking, corresponding with colleagues, critical listening, and score study in order to develop my knowledge, I’m not sure that Violet Fane’s 1892 phrase stating that “all things come to those who wait” is applicable here; however, I’ll use it because patience can be a virtue… and all that jazz.

John Philip Sousa in 1900

Of course, the film will feature some of Sousa’s music, but it is a wonderful chance for me to compose needed music for a film that will focus on the non-profit foundation that is dedicated to the promotion of international understanding through the medium of band music. The film will be used at events around the country by the Sousa Foundation.

To say that I’m excited for the opportunity to be a part of this assist this film’s realization would be a severe understatement. I am excited, humbled, and very grateful for the chance to contribute towards the success of this worthwhile project. I certainly look forward to viewing the film’s final version. And now, the work continues!

By the way, here’s some information about The John Philip Sousa Foundation from their Website:

The John Philip Sousa Foundation is a non-profit foundation dedicated to the promotion of international understanding through the medium of band music. Through the administration of band-related projects, the foundation seeks to uphold the standards and ideals of that icon of the American spirit, John Philip Sousa.

The foundation administrates band-related projects such as:

 The Sousa National High School Honors Band
 The Sousa National Community Band
 The Sudler Trophy
 The Sudler Flag
 The Sudler Cup, Shield and Scroll
 The Legion of Honor
 The Historic Roll of Honor
 The Historical Marker project
 National Young Artist Solo Competition

The Sousa Foundation seeks to uphold both the standards and the ideals of that icon of the American spirit, John Philip Sousa.

A few years ago… well, 40+ years ago, music that I arranged and composed was done by hand. I always used a ruler to make it as readable and as an attempt to remove confusion in order to save time in rehearsal. It was tedious, but it made rehearsing more efficient and more fun. Here are three examples out of MANY that I did until the early 1990s when I started using a software program called Encore on my home PC for composing and arranging. What a pain that was, but it made a decent and readable copy.

I learned much about myself and others. Of course, I learned about being a music copyist and rehearsing groups of people. If our “modern” computer technology ever ceases, I know that I can still put my thoughts on paper.

An excerpt from my 1975 arrangement of Alberto Ginastera’s 1st Piano Concerto (4th movement) for marching percussion ensemble. Dynamics were written on the individual instrument parts since the parts were written before the score.


An excerpt from my composition “Abstract Impressions” (1975/77) in 4 movements. It was composed for flute and percussionist using various keyboard percussion instruments that was performed on my Senior Solo Recital in 1977. Dynamics and expression were developed between the two players as rehearsals progressed.


An excerpt from my composition “Marche Macabre” (1977) for woodwind quintet (flute, oboe, clarinet, bassoon, horn). It was performed by the newly established Student Woodwind Quintet in 1977.


I am closing my SoundCloud account at the end of this July. I’m letting everyone know so that they can still listen to my music by

1) continuing to visit my Facebook site
2) continuing to use ReverbNation (for the time being)
3) Visit my Website and use that player
4) visit my YouTube channel

You can also visit my IMDb page (http://www.imdb.com/name/nm5074464/) where there are a few reels there as well.

Thank you for your ongoing support while I make this adjustment.

Your Unsolicited Advice NOT Wanted


*This is not posted as an invitation into political debate or for receiving your unsolicited advice.

** Advice = “This is what I think you should do.”    Opinion = “This is what I think.”

I am always amazed at the audacity of unsolicited advice from people; those I know very, very well and those that I know. It is amazing at how well-meaning they are in their mind and how disrespectful they appear to me. These so-called “experts” must have a crystal ball. They would be far more productive if they would work for a government or a large agency to end world problems. Small-minded people believe their rules of thinking and accomplishment will work for everyone because “they know best,” “I have a right…,” and “based on my experiences.” If I choose to compose music for film, TV, videogames, enhancing the meal times for zoo animals, or two turtles that tango, that is my decision. Not yours.

Unsolicited advice is a downer, causes stress, and tends to alienate me. Some people think they are helping and some people just don’t think. In my view it is a total lack of respect for my space and validity as an adult. Your advice is nothing compared to someone that has been in the actual trenches related to my interests and goals. I can learn volumes from someone that has really “been there; done that.” That’s called respecting those that have gone before me. Unless you’ve done that, your opinions, your advice, your “experiences” are a waste of your breath and my time. I will quietly change my opinion of you and it is not for the better.

The only person that I will listen to unsolicited advice from is my mom. With that being said, she knows my temperament and I will still make my own choices and choose my own pathway of action. If I choose to ask for your advice, I have now allowed you to give me your best input; however, the choice of action I will choose to take is mine.

Take your advice, your drama, your desire to be a dominating force and move on. See! I said that nicely. I have told my students in the past multiple times that, “I already know what I’m going to do today. I have already made my decisions on how I will handle my business before I came to work. The question is what are you going to do?” Isn’t it shocking that adults in today’s world and in this country don’t think before they speak?

For more info check out this attached article.


Most friends and people in general have NO idea about what it truly takes to break into the film/TV industry as a music composer or any music-related support capacity. It is not easy. It is not a job you apply for and work 9 to 5 five days a week. This is not something you do because you are egocentric. After investing in knowledge (which never stops), equipment and software (which seems to never stop), and time, (which never seems to be enough), there are other factors that come in to play.

  • Talent.
  • Knowledge.
  • Patience.
  • Networking.
  • Luck.
  • Persistence.
  • Personality.
  • Salesmanship.
  • Civility.
  • Compromise.
  • Selflessness.

Not in any order of importance, they all come into play, but some will carry more importance depending on the circumstances and the personalities that you may work for.  Idea-oriented and ease of working for the director/producer are a must – NO exception.  I’ve written this for myself as a reminder, but I share my thoughts with anyone that may be considering this as a work option.

Let me know what you think.

I remain,

Willing & Able
At Your Service

 RM Music Logo #5 (larger)

But My Mom Thinks It Is A Bad Idea

by Richard McLendon   March 5, 2016

People can be funny and not always in a good-humored way. Amazing how our close family and friends are there for us when we need them, yet even they can “miss the boat” sometimes. Is it because they fear for us, for themselves, or is it envy or just jealousy? When we take on a new calling, career, or adventure, what do we do when their support/enthusiasm waxes and wanes or is nonexistent?

The easy answer is don’t sweat it too much. Based on your moral standards, do what you must in order to be successful. Allow yourself to become who you were meant to be. Don’t let anyone discourage you because most times change is difficult even with enthusiastic support.

The closer the friend or family member is to your heart, the more difficult the decision to move or change becomes. Sure, listen to the advice even if you’ve heard it 100 times before. Consider the risks, but also consider the gains. Only you can determine their value or cost.

Add to this that you’re a musician, composer, or some other music-related professional or your goal is to be one. If finances are an issue, my advice is that you should choose a career that gives stability and comfort in your life, but keep working toward your goal. All the while you should keep in mind that you will need to continue gaining exposure (networking) and more possibly more education while pursuing your dream job in music. You’ll know the right time to change to your dream career.

There are no easy answers, but beware – “Life is what happens while you are busy making other plans.” – John Lennon, (1980) “Beautiful Boy (Darling Boy)”

In other words, time is precious and events (positive and negative) will continue on whether you work, sleep, eat, play, or plan the best of plans. Make your time count. Make your time benefit others as well as yourself. Ultimately, how do you want to be remembered? Did your life contribute to the benefit of others or was it all about you?

Leave me a comment and let me know what you think.

RM Music Logo #5 (larger)