Michaelis, Small, and Marvin created the first public relations agency – the Publicity Bureau in Boston in the early years of the 20th century. Ivy Ledbetter Lee was the father of public relations and formed the nation’s third public relations firm in 1904. The rest is history.

Publicity for today’s creative artist comes in all forms and is found wherever it can be seen and/or heard. Of course, you have to have the solid knowledge of your area of expertise and be able to offer a desired service. If you are serious about your art form, let the public gain insight into who you are and what your work is about whether it is through television news, commercials, online and/or hard copy magazines, social and business Websites, blogs, and the like. I’ve done TV interviews, been a talk show guest, newspaper interviews, magazine interviews, and conducted on televised concerts in the US, Canada, and Europe.

My journey started late in terms of media composer, but it has not hindered me in the least bit. It has been a challenge at times, however, that was due in part to my speed at learning my way around and thinking more as an agent would think; in other words, putting on a different “hat” other than the “hat” of a composer. Everyone’s efforts, everyone’s journey should always be ongoing.

For those that would like to see more of my methods of gaining publicity, I’ve attached a few links. I hope that you will follow each of those links, and let me know what you think. There are many different ways to gain publicity in a positive way. Maybe you have better ideas that you would like to share. The learning should never stop. Thanks for visiting and let me know what you think are the best ways to gain increased public exposure. Get going and enjoy the journey!

My business Website

My IMDb Website

My Twitter

My Facebook business page

My LinkedIn page

The following article covering one of my former music students, Deric Dickens, that was kind enough to mention me and I was happy to do an interview. You can also visit the Website.

As a composer (including my 34 years as a band director), I know what it is like to juggle schedules, teach music, music theory, critical listening, plan yearly budgets, adjust the spending, plan various types of trips, attend regional and national conventions, plan recording sessions, plan programs for concerts, and the list goes on and on and on. Frustration and sometimes the necessary 180 degree change of plans or change in the music composition/arrangement in order to deal with the unexpected can make life seem like its overwhelming.

All this also requires juggling with personal and social commitments, as well as family commitments and priorities. As my dad would remind me from time-to-time, it’s all about doing your best. He would say, “Have you done your best? Did you make your best effort? If the answer is yes, then no one can fault you. If you didn’t do your best, figure out what you need to do to get better and do it.”

One of my college band directors taught all of his students by his words and deeds using the most calm mannerisms I’ve ever been around. His mantra was, “Be kind to each other. It’s important.” Sometimes that may be difficult for you, but try to avoid negative reactions that can wreak havoc on your health and your personal and professional relationships. You may be surprised by the unexpected results that give you more positive feelings than you could ever realize.

Music people live in a world of continual learning, risk-taking, and riding on a roller coaster of highs and lows that are amplified by their self-expectation of perfection or attainment. Always do your best and try to enjoy the smiles from friends, colleagues, and associates when the effort or a plan produces positive results. Balance that with family as a priority and you will be a success. If you did your best, no one can fault you for any outcome. Ever.

You know a film project is near completion when the movie’s poster makes its appearance. The film I’ve been working on for the past several weeks documents the various programs of a prestigious organization – The John Philip Sousa Foundation.
Sousa Foundation Movie Poster

My client will use this short film at state, regional, and national music educator conventions to explain their organization’s purpose. As their Website states, “Through the administration of band-related projects, the foundation seeks to uphold the standards and ideals of that icon of the American spirit, John Philip Sousa” (http://www.sousafoundation.net/).

This has been a fun project for me. I am honored and humbled to have had the opportunity to contribute to this film as the composer and as the film’s editor. I would also like to extend my sincere thanks to my friends that continue to encourage me on my composing adventures.

It is especially gratifying to know that so many friends and acquaintances support my efforts. The goal of this 20-minute film is to enhance the awareness of The John Philip Sousa Foundation among music educators, administrators, and the general public. My congratulations to them as well as my sincere gratitude for allowing me to be a part of their story.

Since 1981, the Sousa Foundation’s annual and biennial awards have touched many lives that includes music conductors, young solo artists, middle school bands, junior high school bands, high school bands, university bands, military bands, and community bands; primarily in the United States and Canada. There are good and positive actions in the world, that often go unnoticed by most people; that honor an icon of the past by honoring the musical accomplishments of today’s music ensembles and music conductors. The Sousa Foundation does this type of work.

“The March King” made his musical contributions starting over a hundred years ago. Now his ideals live on through the hard work, contributions, and dedication of The John Philip Sousa Foundation.

A few years ago… well, 40+ years ago, music that I arranged and composed was done by hand. I always used a ruler to make it as readable and as an attempt to remove confusion in order to save time in rehearsal. It was tedious, but it made rehearsing more efficient and more fun. Here are three examples out of MANY that I did until the early 1990s when I started using a software program called Encore on my home PC for composing and arranging. What a pain that was, but it made a decent and readable copy.

I learned much about myself and others. Of course, I learned about being a music copyist and rehearsing groups of people. If our “modern” computer technology ever ceases, I know that I can still put my thoughts on paper.

An excerpt from my 1975 arrangement of Alberto Ginastera’s 1st Piano Concerto (4th movement) for marching percussion ensemble. Dynamics were written on the individual instrument parts since the parts were written before the score.

 

An excerpt from my composition “Abstract Impressions” (1975/77) in 4 movements. It was composed for flute and percussionist using various keyboard percussion instruments that was performed on my Senior Solo Recital in 1977. Dynamics and expression were developed between the two players as rehearsals progressed.

 

An excerpt from my composition “Marche Macabre” (1977) for woodwind quintet (flute, oboe, clarinet, bassoon, horn). It was performed by the newly established Student Woodwind Quintet in 1977.

 

I retired from instrumental music education in 2013. By the definition of retired, most people see that as a time of not having to be on the clock at a job. I did that for 34 years in public education and several years working for private organizations. I still do some occasional teaching. I usually go against the grain so why should my retirement be any different? I’m sure at some point I will “slow down” the pace and fully retire, but for now I’m having fun.

I was born before much technology permeated our world. Analog technology was becoming more the norm with whispers of something called digital. My dad bought our first color TV back in the late 60s. Our 2nd TV in the house, a Christmas gift from my parents, was also bought in the late 60s, was black & white because it was cheaper, but it made us a two-TV household.

I bought my first computer because teachers got a group discount by buying it through the local office supply in the community where I was teaching. The first 50,000 Apple IIgs computers that were manufactured had a reproduced copy of Steve Wozniak’s signature (“Woz”) at the front right corner of the case, with a dotted line and the phrase “Limited Edition” printed just below it. I bought one. “Whoopty-doo!” (My sarcastic voice used since there is no real value in that.)

There wasn’t much I could do with it other than create documents used in my teaching and my personal life – worksheets, course syllabus, letters, print out bank checks, household inventory, etc. I did an upgrade on it and my wife at the time got really upset because I spent $1,000 for additional drives and a memory upgrade. (I was still thinking like a bachelor. Huge mistake!)

My first PC was bought in the mid-90s. I was amazed at how much faster it worked. I could even surf the Web! Wow! (Sarcastic only because it would now be a slow dinosaur.)

So each time I gain on Technology, it quickly leaves me behind. Technology frustrates me at times and it is expensive.

Just as I gain a better standing and understanding in my studio, a piece of equipment wears out, it is no longer updated (for various reasons), or I need to add it to my system’s setup. That’s why many times during the year I feel as though I’m climbing a tree upside down (see picture). That guy and others exist. His name is Mukesh Kumar. He can go up 50 to 70 foot trees like that in less than 5 minutes. He started slow, short distances and increased over time. Here’s his short video: https://youtu.be/c1r9CeBpkNc). Besides the obvious, the difference between his work and mine is that the tree stays the same. Technology changes and marches onward.

Some days I feel like the next person in the next picture. That’s 24-year old Sasha DiGiulian from South Africa. She’s 5’2″ and all of 97 lbs. She has set several records as the first woman to make very difficult free climbs starting at age 11.

Composing and creating while I try to climb great heights in a musical sense, I sometimes find myself stuck because I need some type of additional equipment or additional software or an update of some kind to complete the task. Technology has captivated our world. It consumes us and swallows our time and money like a stellar black hole.

Like most people that have been trained to compose music, I find it is much simpler to use my No. 27: Carta Manuscript Paper, my Pentel Graph Gear 1000 Automatic Drafting Pencil, my Ticonderoga Yellow Pencil, No.1 Extra Soft Lead, and my Staedtler Mars Plastic Erasers (latex free with minimal crumbling), or I just grab a blank sheet of paper and sketch out my initial ideas very quickly. Yes, easier and less expensive, but not accepted in today’s film/TV industry or anywhere that there is a need for music in a media project or an ensemble. Such is the price and headache of the “modern” world.

Could I have chosen an easier path in retirement? Of course! But where is the challenge in that path? At least I am doing what I love to do. I’ve composed music in some form or fashion for 46 years and still counting!

Take a moment and ask yourself a question: If I had all the money I could spend, would I not still do what I love to do? My answer is that the money would make some things easier, but then you have to spend some portion of time with your accountant, your investment manager, and your lawyer to keep from being robbed blind. I believe a person should do what they love. I say, “Do whatever gives you the most enjoyment.” I just happen to have strong creative urges. Being a composer is a solitary endeavor that requires peace and quiet without distraction. Some people like to write, I prefer to compose in the language of music. When I grow up, maybe I’ll be as good as this guy! This is Jyoti Raju a.k.a. Monkey King.

I’m glad my mentors taught me music history, music theory, and music composition techniques that allowed me to arrange and compose for them and others.

Knowledge + Practical Application = Growth

Repeat ad infinitum. Repetitio est mater studiorum.

Since the age of 4, I have loved music. I’ve always loved learning. Thanks to my mom and starting me at a young age, I love film and media of many kinds. To me, music, film, and learning go hand-in-hand forevermore. Retirement is what you decide works best for you. I know what I love doing.

Let me know what you think about technology and/or the creative process.

Happy first day of Summer! I have now entered the realm of producing my own business commercials in an effort to gain additional exposure with advertising on the Web. For me, it was only as frustrating as taking my photos and my original music and getting it to say what I wanted in two minutes. It now reside front and center on my business home page (https://rcmclendoncomposer.com/).

Using iMovie (Version 10.1.6) as the software to pull it all together, I finally got the look that I wanted. For my first effort, I thought that it went fairly well. I will say that the sound on my Website and on YouTube has a much better sound quality than on my Facebook business page.

The decision to use this form of advertising is only one way to get the word out about my composing and my availability. The best way is face-to-face meetings and word-of-mouth referrals. Take a couple of minutes and watch and I hope you enjoy!

As a composer, I believe it is important to pay attention to how different film directors think about and approach their craft, and ours. After all, we need to continually hone our collaborative skills since they are the focus for using our abilities successfully to serve and underscore the needs of the film, the TV show, or the video game.

For instance, I just spent last evening taking notes while once again reviewing the AFI Master Class where Spielberg and Williams discuss movie scenes that influenced their thinking and their collaborative process. My 34 years of teaching instrumental music, arranging and composing music, rewriting musical sections because they were too difficult or did not keep an audience focused, has everything to do with this business AND nothing to do with this business. In other words, I am still learning and making an effort to understand past the obvious. I’ve always truly believed that learning is a non-stop process; a continuous journey.

When I can, I prefer to learn from those that have already had success in this business. They have already forged ahead and are a wealth of knowledge and experiences. I have also discovered in my brief time of pursuing this path of composing for media that many within the category of experienced and proven directors and composers are more than willing to share their thoughts if the timing is correct for them. I would say to those just starting out to 1) zip the lips, 2) always be ready with your mind, 3) listen with empathy and deep interest, and 4) for Pete’s sake take good notes, 5) ask questions when the opportunity presents itself, and 6) be sincere as well as gracious with your compliments for their opinions and their time.

The attached Francis Ford Coppola interview presents his interesting perspective on the cinema. Some of the highlights include:
1) “If you don’t take a risk then how are you going to make something really beautiful, that hasn’t been seen before?”
2) “Try to disconnect the idea of cinema with the idea of making a living and money. You have to remember that it’s only a few hundred years, if that much, that artists are working with money.”
3) “When you make a movie, always discover what the theme of the movie is in one or two words.” (His explanation of why is quite interesting.)
4) “Napoleon once said, ‘Use the weapons at hand,’ and this is what a film director has to do everyday.”
5) Coppola discusses his idea from theatre and his use of a prompt book for his ideas.
6) When asked what the best piece of advice that he’s given to his children he said, “Always make your work personal. And, you never have to lie… It is very important for an artist not to lie, and most important is not to lie to yourself.” He also discusses how to handle questions in work or in life when you would prefer to lie.
7) What’s the biggest barrier to being an artist? Coppola answers, “Self-confidence always. The artist always battles his own/her own feeling of inadequacy.”

coppola